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Author Topic: Bessemer Trust renews sponsorship  (Read 2079 times)
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« on: October 26, 2005, 11:15:04 PM »

October 26, 2005                                                                                                                                        Contacts: Jim Gluckson, NTRA (212) 230-9512


The National Thoroughbred Racing Association (NTRA), Breeders’ Cup Limited and Bessemer Trust  today announced that the New York based private wealth management company has made a three year agreement extending its marketing partnership with the NTRA/Breeders’ Cup.

Under the agreement, Bessemer Trust will continue as title sponsor of the $1.5 million Bessemer Trust Breeders’ Cup Juvenile, and as title sponsor of the Bessemer Trust Juvenile Division, a series of 14 graded stakes races held around the country leading to the Breeders’ Cup. The 1 1/16 mile Bessemer Trust Breeders’ Cup Juvenile, a race for 2-year-old colts and gelding, will be contested this Saturday at Belmont Park in New York as part of the $14 million Breeders’ Cup World Thoroughbred Championships, and telecast on NBC in the United States and by various networks in more than 150 countries.

"We have found our Breeders' Cup sponsorship extremely rewarding since it began in 2001, and as a result, have extended our sponsorship for an additional three years, said Robert C. Elliott of Bessemer Trust. “The association between Bessemer Trust and the Breeders' Cup makes great sense because we share many common attributes such as legacy, performance, experience, and strength.  And it has certainly increased Bessemer's visibility among Thoroughbred owners and breeders."

“We are delighted that Bessemer Trust has renewed its relationship with the NTRA and Breeders’ Cup, said NTRA Commissioner D.G. Van Clief, Jr. “Bessemer’s reputation as the leader in wealth management and high-quality service to its clients continues to be a perfect fit as a marketing partner for the best in Thoroughbred racing.”

The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also administer the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championships consisting of eight races and $14 million in purses and awards, and the Breeders' Cup Stakes Program. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site,
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