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Author Topic: What would you do?  (Read 2231 times)
CLOCKERTERRY
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« Reply #25 on: January 20, 2011, 12:04:25 PM »

Hey, I have been invited to be in the winners circle if the horse won.  Tony Granitz invited me, unfortunately his horses do not win that often.  So there!  Maybe I should ask Frank Calabrese, that would give me a couple of pictures a day.

Sponsored, named for you races, APCD Dan. That's what you suggested. Any of those?
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APCD Dan
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« Reply #26 on: January 20, 2011, 10:55:08 PM »

Sponsored, named for you races, APCD Dan. That's what you suggested. Any of those?

No, no races named or sponsored for me.  OK, where is your proof of those named for you?  I can't stand people who make unfounded claims, can you?
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CLOCKERTERRY
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« Reply #27 on: January 21, 2011, 12:20:14 AM »

No, no races named or sponsored for me.  OK, where is your proof of those named for you?  I can't stand people who make unfounded claims, can you?

I'll send it to you in PM tomorrow.
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sporthorse
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« Reply #28 on: January 21, 2011, 07:27:53 AM »

                                       horse
    Does anyone know of any tracks that have the "roving" tellers if there are any? I think that would be a huge help to the long line crisis too!
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Exbourne
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« Reply #29 on: January 21, 2011, 11:02:43 AM »

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    Does anyone know of any tracks that have the "roving" tellers if there are any? I think that would be a huge help to the long line crisis too!

I seen them At Keenelands fall meet
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I drink,I smoke,I gamble.
What a Life!!!
7/29/05.
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« Reply #30 on: January 21, 2011, 11:07:13 AM »

I seen them At Keenelands fall meet
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   Thanks Ex! I remember hearing something about portable teller machines being used and couldnt remember where. I think it would be a much appreciated convenience for bettors to have this service at other tracks. Smiley
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bjchapin1
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« Reply #31 on: January 21, 2011, 08:24:59 PM »

College kids day has some potential. Most college kids are broke however.

The targeting demographic should be 21-35 year olds, those with disposable income. Secretly I think you are seeing AP do ok getting bachelor parties and the like out on the weekends. To expand on this, here are my ideas intended to draw this crowd to AP:

1) Friday night racing - a no brainer. Keep the Longshots (or whatever its called) bar open for an hour after the last race. Make sure Metra is still running by last call.

2) Groupon type offers are a good idea for this demographic, however think bigger than $15 admission/food packages. I'm thinking more along the lines of bachelor parties for 20 guests for $300 for admission, some food, and the first pony keg.

3) Clear out a couple sections of the empty general admission seats on the east end of grandstand and make this an open air patio/outdoor bar. Often times you'll see groups mingling in the box seats, hallways or vestibules. Give these people a place to hang out.

4) One day a week special - $50, all you can drink (my outdoor patio/bar area only)
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Yonkers fan in KY
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« Reply #32 on: January 21, 2011, 09:36:25 PM »

I think tracks like AP have to do more things to get peoples foot in the door and realize what a fun time going to the track is. Up at Saratoga, everyone kind of sees going to the track as a to do every summer. People really enjoy it after one time, thats why they have some of the highest attendance numbers every year.

AP could do a Groupon or LivingSocial type thing. Like $15 gets you admission, lunch, program, and box seat etc. These websites reach MANY people. It is a cheap way to give people a great experience and make them want to come back.

AP could also do a college day. Give college students free admission, they should put it on Facebook, the radio, etc. to get it out there that racing is a fun thing to do. Saratoga has college days during the year and they have things like scholarship giveaways and college events, yes they will lose money in the admission, but they get people in the door betting, buying food, and buying into racing at a young age.

I did mention Saratoga a lot, but this is because I feel they do a great job of getting people there year after year. Arlington is a top notch track that has a lot of potential to become popular. I would hate to see a great place like AP no longer exist.
Great point about Saratoga.  People of all ages travel there from all over the country to be part of a great racing experience.  If Saratoga can do it, then that means that it can be done.
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sporthorse
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« Reply #33 on: January 21, 2011, 10:21:38 PM »

Great point about Saratoga.  People of all ages travel there from all over the country to be part of a great racing experience.  If Saratoga can do it, then that means that it can be done.

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I gotta agree 100%  beer
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ggenie
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« Reply #34 on: January 22, 2011, 01:35:07 PM »

I agree with the college days totally.  Figure there are at least 5 major universities in the Chicago area and lots of community colleges.  Why not work with campus recreational depts, and bring groups in.  A keg of beer and handicapping lessions.  Sooner or later they will graduate and get jobs.  I went to Meadowlands years ago and it was something like $1.00 admission with a student ID.
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Ed
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« Reply #35 on: January 22, 2011, 02:31:39 PM »

What AP needs to do is turn its park area into something like the "backyard" at Saratoga. Shade, big screens, tables, a variety of concessions, bring in your own beer, etc. etc.
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Secretariat
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« Reply #36 on: January 22, 2011, 08:33:49 PM »

new car raffle every saturday...that will get em in the gate.

go to track...drive home in new ford fiesta...sounds good to me.
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« Reply #37 on: January 23, 2011, 05:54:33 PM »

I love the college kid idea because it will market to people who could be the next generation of handicappers.  True, they may be a little short on cash but that is part of the appeal of racing.  You don't have to invest much to have get a piece of the action.  We just want the bug to bite!

Definitely need to consider senior citizens as well.  My husband likes to play video poker and sometimes takes the afternoon off to go play when things are slow at work.  He always comes home telling me how he was probably the youngest person there in he is in his mid fifties.  I guess the Casino Queen buses them in also.  They would love Horse Hookey Tuesdays with cheap food and drink specials. 
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dana
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« Reply #38 on: January 23, 2011, 10:15:09 PM »

I love having fans in the winners circle  with us.  A mom last year asked if her daughter could be a part of the winners circle that it would mean so much to the little girl.

 Maybe award the 100Th paying patron each racing day with a trip to the winners circle to join the fun.  I think the tracks could pay for a picture to give to the person. 

Taking fans back to the barn area to see horses. 

Invite them out for a morning breakfast, owners seminar, handicapping lessons, and to see morning works.  There is nothing more beautiful than those horses out on the track in the early hours of the morning. 

Take a group to a farm to see the babies and moms. 

We have had "Name The Foal Contest" sponsored by the ITBOF, Arlington and Fairmount.
Fans had a chance to name a foal and win prizes. horse
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mel4600
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« Reply #39 on: January 24, 2011, 02:15:05 PM »

I love having fans in the winners circle  with us.  A mom last year asked if her daughter could be a part of the winners circle that it would mean so much to the little girl.

 Maybe award the 100Th paying patron each racing day with a trip to the winners circle to join the fun.  I think the tracks could pay for a picture to give to the person. 

Taking fans back to the barn area to see horses. 

Invite them out for a morning breakfast, owners seminar, handicapping lessons, and to see morning works.  There is nothing more beautiful than those horses out on the track in the early hours of the morning. 

Take a group to a farm to see the babies and moms. 

We have had "Name The Foal Contest" sponsored by the ITBOF, Arlington and Fairmount.
Fans had a chance to name a foal and win prizes. horse
thumbs up
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