SENTIENT FLIGHT GROUP GIVES FANS THE OPPORTUNITY TO SELECT THE MOST PERFECT TRIP IN BREEDERS’ CUP HISTORY
NEW YORK (July 31, 2008) – Breeders’ Cup, the most prestigious global event in Thorougbred racing, announced today that Sentient Flight Group (“Sentient”), in its first year as a Breeders’ Cup premier partner, will launch “The Perfect Trip,” a fan poll to determine which horse and jockey had the best trip around the track in the 24-year history of the Breeders’ Cup World Championships.
Fans can log on to www.breederscup.com/perfecttrip
to view footage of each trip and to vote on their favorite from 10 finalist races:
1. 1993 Juvenile Fillies Phone Chatter
2. 2006 Juvenile Street Sense
3. 1993 Sprint Cardmania
4. 1986 Classic Skywalker
5. 1988 Juvenile Is It True
6. 1993 Classic Arcangues
7. 1991 Classic Black Tie Affair
8. 1998 Mile Da Hoss
9. 2006 Distaff Round Pond
10. 1988 Distaff Personal Ensign
“The ‘Perfect Trip’ in Thoroughbred racing represents the ultimate in diligence, passion and dedication, combined with flawless execution,” said Kevin Vaughan, Chief Marketing Officer of Sentient. “At Sentient, these values form the foundation of the service we provide to our clients, and we strive to deliver the ‘Perfect Trip’ on each and every flight. We are honored to partner with the Breeders’ Cup to sponsor this creative and exciting campaign that will allow the racing fan to relive these incredible races and have fun selecting the one ‘Perfect Trip’ that stands above the rest.”
The Blood-Horse magazine will also feature a ten-week campaign to showcase each of the ten Perfect Trips. The winner of the ‘Perfect Trip Award’ will be announced at a Breeders’ Cup function on Friday, Oct. 24 and during the Oct. 25 Breeders’ Cup broadcast on ESPN.
In addition, Sentient also will support the promotion with its first ever TV advertising campaign, which debuted last Saturday on the ABC telecast of the Breeders’ Cup Challenge from Saratoga.
“Within the first few months of becoming a member of the Breeders’ Cup family, Sentient has exceeded our expectations as a creative and active marketing partner,” said Peter Land, Chief Marketing Officer of the Breeders’ Cup. “The Perfect Trip promotion will no doubt appeal to hardcore and casual horse racing fans.”
The 2008 Breeders’ Cup World Championships, with $25.5 million in purses, will be televised live on Oct. 24-25 on ABC, ESPN, ESPN2 and in more than 120 countries. The Breeders’ Cup will feature 14 races over two days with Championship Friday dedicated to female Thoroughbred championship racing and special festivities. The 2009 Breeders’ Cup will also be held at Santa Anita Park.
The ten finalists were selected by a panel of industry experts that included:
· Jerry Bailey, ESPN/all-time Breeders’ Cup jockey
· Dan Liebman, The Blood-Horse editor-in-chief
· D. Wayne Lukas, all-time Breeders’ Cup trainer
· Bob Mieszerski, racing journalist
· Kevin Modesti, Los Angeles Daily News
· Randy Moss, ESPN
· Tom Pedulla, USA Today
· Jay Privman, Daily Racing Form/ESPN
About Sentient Flight Group
Sentient Flight Group, Inc. is an FAR Part 135 air carrier and is a subsidiary of Sentient Jet Holdings, LLC. Sentient Jet Holdings is a leading national provider of private aviation services for clients across the country and includes Sentient Jet, Inc., which operates the Sentient Jet Membership Program, as well as other operating subsidiaries. Investors include CD Ventures, ABS Capital Partners, AIG, Argosy Capital, Brantley Partners and HSBC. More information is available at www.sentientflight.com
About Breeders’ Cup
Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses. The organization also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup is located in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup website. More information is available at www.breederscup.com