ESPN RADIO SWEEPSTAKES SUPPORTS BREEDERS’ CUP CHALLENGE; NATIONAL PROMOTION GIVES FANS FREE TRIPS TO BREEDERS’ CUP WORLD CHAMPIONSHIPS
Breeders’ Cup Limited and ESPN Radio have teamed to give away six VIP trips for two to the 2007 Breeders’ Cup World Championships at Monmouth Park in the Breeders’ Cup Challenge ESPN Radio Sweepstakes, it was announced today at a Times Square kick-off event for the Breeders’ Cup Challenge.
An actual working four-stall starting gate, adorned with Breeders’ Cup Challenge branding, will be the centerpiece of the promotion, making appearances at high traffic locations in Breeders’ Cup Challenge markets. Fans will be able to enter to win wherever the Challenge Starting Gate appears. They will also be able to meet leading jockeys and trainers at the Starting Gate appearances, have commemorative photos taken and emailed to them and receive other giveaways and prizes. Fans may also enter to win via the official Breeders’ Cup Web site,
www.breederscup.com. In addition to the six trips for two in the sweepstakes, ESPN Radio via ESPNRadio.com will give away a seventh trip exclusively to ESPN Radio listeners.
ESPN Radio’s partnership with Breeders’ Cup on the sweepstakes includes both national and local commercial schedules and appearances by ESPN Radio personalities in key markets. ESPN Radio has affiliates in each of the Breeders’ Cup Challenge markets: New York, Chicago, San Diego and Los Angeles and Lexington, Ky.
“Our partnership with ESPN Radio on this promotion provides us the ability to remind fans across the country of the central premise of the Breeders’ Cup Challenge -- Win and You’re In – giving lucky fans the chance to make it to the Breeders’ Cup World Championships, ” said Breeders’ Cup president and CEO Greg Avioli.
For more information, visit
www.breederscup.com.
Breeders’ Cup Limited administers the Breeders’ Cup World Championships; Thoroughbred racing’s year-end Championships consisting of 11 races and $23 million in purses. The organization also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup Ltd. is located in Lexington, Ky. Breeders’ Cup press releases appear on the Breeders’ Cup Web site,
www.breederscup.com.
