|Contact: Eric Wing (917) 930-9772
NTRA COMMUNICATIONS TO CREATE PHOTO CD FOR DAILY NEWSPAPERS AND OTHER MEDIA
The National Thoroughbred Racing Association (NTRA) announced today at its third annual Marketing Summit that NTRA Communications will be creating a special CD-ROM containing photos of top horses, owners, jockeys and trainers for distribution to newspapers in top-50 markets across the U.S. as well as those in racing markets. The CD-ROM, which will additionally contain assorted racing-related logos and graphics, is scheduled to be released later this month.
"This CD will facilitate coverage of Thoroughbred racing in the mainstream press by making photo assets readily available to sports editors at a moment's notice," said Eric Wing, media relations director for the NTRA. "Editors will tell you that photos are the best method to catch the reader's interest, so the CD should not only encourage coverage among editors, but increase awareness and retention of Thoroughbred racing articles among the readership."
The NTRA's third annual Marketing Summit took place March 11-13 at The Mirage Hotel and Casino in Las Vegas. The three-day conference featured presentations on advertising, marketing, promotions, public relations and new media and included representatives from some 75 tracks, racing organizations and other companies.
The NTRA is a broad-based coalition of Thoroughbred interests charged with increasing awareness of Thoroughbred racing and improving economic conditions for industry participants. The NTRA also conducts the Breeders' Cup, Thoroughbred racing's year-end Championship consisting of eight races and $13 million in purses and awards, and the Breeders' Cup National Stakes Program, which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at email@example.com.
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