|Contact: Peggy Hendershot (859) 245-6897
NTRA TO OFFER E-NEWSLETTER FOR RACING FANS
The National Thoroughbred Racing Association (NTRA) today announced it has contracted with e-Dialog to produce and distribute a monthly e-mail newsletter, customized for fans in the local markets of its member racetracks. The e-newsletter service is expected to debut in May. The announcement was made at the third annual NTRA Marketing Summit, held at The Mirage Hotel and Casino in Las Vegas.
The four-color e-newsletter will include content for each participating track's local audience as well as information on nationally televised races, national consumer promotions, upcoming events, statistics and links to horseracing Web sites. Participating NTRA tracks, off-track betting organizations (OTBs) and horsemen's associations will contribute local-market information, with national news provided by NTRA.
Fans can register online for the e-newsletter at the NTRA Web site, ntra.com, at the Web sites of its participating member organizations or at the Breeders' Cup Limited Web site, breederscup.com. The e-newsletter will be available in HTML, AOL and text formats and includes a forwarding mechanism that encourages users to share the newsletter with their online acquaintances.
The cost to participate in the program is $7,500. As an incentive, the NTRA is offering co-op reimbursement equal to one-third of the cost of the newsletter service to NTRA tracks that participate in its national co-op advertising program. In addition, member racetracks will have full access to all e-mail addresses linked to their geographic area for use in other e-mail-based promotions and services. "
This is the latest example of how NTRA members can save money by working together rather than separately," said Keith Chamblin, NTRA vice president of industry relations and marketing. "The cost for an individual track or association to produce a monthly e-newsletter of this quality would be in excess of $50,000. The e-newsletter also helps us build a substantial database of horseracing fans," added Chamblin, "and enables our member organizations to reach their local audiences with current news and promotions."
E-Dialog, a Massachusetts-based direct marketing firm, provided services for the NTRA $1 Million Breeders' Cup Challenge, an online contest linked to the Breeders' Cup Championship that last year attracted more than 30,000 players. E-Dialog's clients include Ticketmaster and the National Football League. Circulation for the NFL e-newsletter has grown from 500,000 to more than 1.5 million fans since e-Dialog assumed production in May 1999.
The NTRA is a broad-based coalition of Thoroughbred interests charged with increasing awareness of Thoroughbred racing and improving economic conditions for industry participants. The NTRA also conducts the Breeders' Cup, Thoroughbred racing's year-end Championship consisting of eight races and $13 million in purses and awards, and the Breeders' Cup National Stakes Program, which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at firstname.lastname@example.org.
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