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NTRA

Contact: Eric Wing (212) 907-9283

ENHANCED BREEDERS’ CUP MICROSITE NOW ONLINE

The National Thoroughbred Racing Association (NTRA) announced today the launch of the new breederscup.com, a multi-media Web site with a wide assortment of content designed to both introduce new fans to the Breeders’ Cup World Thoroughbred Championships and enrich existing racing fans with information and features available nowhere else. The microsite is accessible at www.ntra.com and breederscup.com.

The redesigned site, created by NTRA Productions, contains sections that preview this year’s running of the Breeders’ Cup at Santa Anita, and others that provide a retrospective of the event’s 20-year history.

Elements of the site include:

  • Separate sections on each of the eight Breeders’ Cup divisions, including photos and in-depth bio information on the top-10 contenders—and their connections—in each division
  • Free Past Performances for all races provided by Equibase
  • “Moss Moments” -- video vignettes by ESPN’s Randy Moss guiding you through some of his favorite Breeders’ Cup moments and pointing out some things to look for this year
  • Streaming video of ten Breeders’ Cup prep races in each of the eight divisions, all available for free downloading as a handicapping tool, and accompanied by result charts
  • Special “Time Capsule” section that includes streaming video of the stretch run of every Breeders’ Cup race since the event’s inception
  • Breaking news
  • Expert handicapping advice
  • Photo galleries
  • Complete television, wagering, ticketing and merchandise information

“We wanted to create a world-class online experience befitting an event of the Breeders’ Cup’s magnitude,” said Keith Chamblin, the NTRA’s senior vice president—marketing & industry relations. “The result is a site that will engage, inform and entertain the broad spectrum of our fan base and help grow that base further.”

The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders’ Cup Limited also administer the Breeders’ Cup World Thoroughbred Championships, Thoroughbred racing’s year-end Championships consisting of eight races and $14 million in purses and awards and the Breeders’ Cup Stakes Program. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, www.ntra.com, and at the Web site for the Breeders’ Cup World Thoroughbred Championships, breederscup.com.

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Racing television schedule

 

 


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