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Kentucky Derby Fantasy Contest 2001

NTRA NOTES

Contact: Eric Wing (212) 907-9283

NTRA TO HOLD MARKETING SUMMIT, MARCH 11-13 IN LAS VEGAS

The National Thoroughbred Racing Association (NTRA) will kick off its third annual Marketing Summit on Sunday, March 11 at The Mirage Hotel and Casino in Las Vegas. The three-day conference features presentations on advertising, marketing, promotions, public relations and new media. Representatives from some 75 tracks, racing organizations and other companies are expected to attend.

Topics include:

  • Consumer research results and trends
  • The NTRA co-op advertising program and the 2001 ad campaign
  • E-marketing trends
  • Breeders' Cup Championship marketing
  • NTRA Charities
  • Television
  • Racehorse ownership development
  • Public relations
  • National consumer promotions
  • America's Day at the Races

In addition to presentations from a number of industry marketing executives, the Summit also features presentations from outside marketing professionals, workshops, round table discussions on targeting younger demographics and new media trends and an address from NTRA Commissioner Tim Smith. The Summit's keynote speech will be delivered on March 13 by Lawrence D. Krueger, vice president of marketing for SportsLine.com.

Registration for the NTRA Marketing Summit will be accepted any time up to the conclusion of the conference. Contact Heather Brown at the NTRA, (859) 245-6886, or e-mail her at hbrown@ntra.com.

The NTRA is a broad-based coalition of Thoroughbred interests charged with increasing awareness of Thoroughbred racing and improving economic conditions for industry participants. The NTRA also conducts the Breeders' Cup, Thoroughbred racing's year-end Championship consisting of eight races and $13 million in purses and awards, and the Breeders' Cup National Stakes Program, which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at ntra@ntra.com.

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