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LAWRENCE D. KRUEGER OF SPORTSLINE.COM TO DELIVER KEYNOTE SPEECH AT NTRA MARKETING SUMMIT
Lawrence D. Krueger, vice president of marketing for SportsLine.com, will be the keynote speaker at the third annual National Thoroughbred Racing Association (NTRA) Marketing Summit, to be held March 11-13 at The Mirage Hotel and Casino in Las Vegas. Krueger, who will speak during the morning session on March 13, will cover a variety of e-marketing topics including database marketing, permission marketing and e-mail marketing, as well as horseracing's opportunities within each of these areas.
SportsLine.com is a leading Internet sports company providing branded, interactive information and programming to sports enthusiasts worldwide. SportsLine.com focuses on company strategy, brand development, traffic growth/generation, consumer acquisition and retention, customer relationship management and joint program execution with its partners, including CBS, AOL Time Warner, Major League Baseball, PGA TOUR, Netscape and Excite. Prior to joining SportsLine.com, Krueger was vice president-marketing at Alamo Rent-a-Car and, before that, held several senior management positions in the Card and Financial Services divisions of American Express.
"One of our goals this year was to bring in professionals from outside horseracing to provide expertise, insight and analysis into areas critical to our industry's future," said Keith Chamblin, the NTRA's vice president-marketing & industry relations.
Other Marketing Summit speakers/workshop participants include Rob Fox, senior account manager for the ESPN Sports Poll, who will report on horseracing's popularity ranking and consumer attitudes in the latest Sports Poll; Steve Fitch, senior account executive/business development for AOL Time Warner, who will be part of a round table discussion on the latest Internet and e-mail trends; and John Rodenburg, associate publisher and marketing director for Sports Illustrated, who along with Laurel Walkowiak, vice president-client services for GMR, the nation's largest event marketing firm, will discuss what major companies are doing to target the 18- to 24-year-old consumer.
The NTRA is a broad-based coalition of Thoroughbred interests charged with increasing awareness of Thoroughbred racing and improving economic conditions for industry participants. The NTRA also conducts the Breeders' Cup, Thoroughbred racing's year-end Championship consisting of eight races and $13 million in purses and awards, and the Breeders' Cup National Stakes Program, which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at firstname.lastname@example.org.
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