|Contacts: Karl Schmitt, Churchill
Downs Incorporated: (502) 636-4594
Eric Wing, NTRA: (212) 907-9283
Tim O'Leary, Daily Racing Form/OCC Group: (914) 592-5020
Monica Smith, EDS: (937) 455-1307
EDS TO ASSUME TITLE SPONSORSHIP OF 2001 ROAD TO THE ROSES FANTASY CHALLENGE
EDS, the leading global services technology company serving the digital economy, has signed on as the title sponsor to the 2001 "Road to the Roses Fantasy Challenge," Churchill Downs Incorporated announced today.
In its third year, the EDS "Road to the Roses Fantasy Challenge" is a rotisserie-style fantasy game that lets racing fans pick their own stable of Kentucky Derby horses, trainers and jockeys with the goal of winning a trip to the Kentucky Derby as well as a $5,000 betting voucher. The EDS "Road to the Roses Fantasy Challenge" is owned and operated by Churchill Downs Incorporated (CDI), with promotional support from the National Thoroughbred Racing Association (NTRA) and Daily Racing Form (DRF). The game is available via www.kentuckyderby.com, ntra.com and www.drf.com.
"We are extremely proud to be associated with the Kentucky Derby for the second straight year," said John Brunet, EDS president, information solutions, Midwest. "This year we are expanding our participation by sponsoring CDI's most prominent online initiative, the 'Road to the Roses Fantasy Challenge.' Additionally, we are expanding our corporate hospitality to make this year's Derby a marquee event for the EDS Midwest Region."
As part of its "Road to the Roses Fantasy Challenge" sponsorship package, EDS will receive recognition in the NTRA-produced "Citgo Road to the Kentucky Derby" series shown on ESPN and ESPN2, print recognition in Daily Racing Form, corporate hospitality at the 2001 Kentucky Derby and other promotional consideration.
"We're delighted that EDS, a true leader in its field, has become the title sponsor for the 'Road to the Roses Fantasy Challenge,'" said Karl Schmitt, CDI's senior vice president, communications. "EDS is a perfect sponsor for a technology-driven game like this one, and we welcome their continued sponsorship of horseracing and the Kentucky Derby."
EDS, the leading global services company, provides strategy, implementation and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world's best technologies to address critical client business imperatives. It helps clients eliminate boundaries, collaborate in new ways, establish their customers' trust and continuously seek improvement. EDS services the world's leading companies and governments in 55 countries globally through its four lines of business: A.T. Kearney, Business Process Management, E.solutions and Information Solutions. EDS reported revenues of $18.5 billion in 1999. The company's stock is traded on the New York Stock Exchange (NYSE: EDS) and the London Stock Exchange. Learn more at www.eds.com.
Churchill Downs Incorporated--headquartered in Louisville, Ky.--is one of the world's leading horseracing companies. Its flagship operation, Churchill Downs, is home of the Kentucky Derby and will host the race's 127th running on May 5, 2001. The Company owns additional racetracks in Kentucky, Illinois, California and Florida and has interests in a pari-mutuel operation in Indiana as well as various racing services companies. CDI trades on the Nasdaq National Market under the symbol CHDN and can be found on the Internet at www.kentuckyderby.com.
Daily Racing Form, "America's Turf Authority Since 1894," for Thoroughbred racing horseplayers and professionals throughout North America, is the only daily national newspaper in the U.S. dedicated solely to the coverage of a single sport. Purchased in August 1998 by a group of investors led by Alpine Capital Group of New York and Steven Crist, editor and publisher of the Form, Daily Racing Form provides the most comprehensive news and information about horseracing and recently introduced Formulator, the most sophisticated handicapping software ever developed. The next generation of Daily Racing Form, Formulator gives DRF Online (www.drf.com) users unprecedented levels of flexibility, versatility and convenience in customizing and manipulating the newspaper's famous past performances on racehorses.
The NTRA is a broad-based coalition of Thoroughbred interests, which in addition to racetracks, includes owners, breeders, off-track betting organizations, trainers, jockeys, veterinarians and sales companies, among others. Through membership dues and funding from other horseracing interests, like the American Quarter Horse Association, the NTRA markets, advertises, promotes and televises horseracing in North America, and also serves as a catalyst for industry-wide programs benefiting members in group purchasing, telecommunications and technology, consumer research and legislative initiatives. As part of its mission to build positive public awareness of Thoroughbred racing and expand opportunities for enhancement of the Thoroughbred industry, the NTRA conducts the Breeders' Cup Championship-Thoroughbred racing's year-end showcase consisting of eight races and $13 million in purses and awards, as well as the National Stakes Program, worth millions in combined purses from Breeders' Cup and participating racetracks. The industry's breeders and owners fund purses for the Breeders' Cup Championship. With the National Turf Writers Association and Daily Racing Form, the NTRA also presents the Eclipse Awards, the annual awards recognizing excellence in Thoroughbred racing. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at email@example.com.
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