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NTRA CONTEST AGAIN SEEKS RACING'S "ULTIMATE FEMALE FAN"
For the second consecutive year, the National Thoroughbred Racing Association (NTRA) has launched a contest challenging women to convey their passion for horseracing. The Ultimate Female Fan(tm) contest, held in conjunction with the re-release of Betsy Berns's "Win, Place and Show: A Female Fan Guide to Thoroughbred Racing," is open to female residents of the United States who are 18 years or older. The write-in contest, which runs through the end of August, asks women to describe in 100 words or fewer why they are racing's "ultimate female fan."
The winner will receive a free trip for two to the Breeders' Cup World Thoroughbred Championships at Arlington Park, Saturday, Oct. 26, as well as a $1,000 wagering voucher. Contestants may submit their entries online at the NTRA's Web site, ntra.com, or by writing to: Ultimate Female Fan Contest, c/o NTRA, 2525 Harrodsburg Road, Suite 500, Lexington, KY 40504. Contest rules are posted at ntra.com.
The contest is jointly sponsored and judged by Female Fan Guide author Betsy Berns, the NTRA and Daily Racing Form. Berns, the author of female fan guides to pro football and auto racing, will make appearances at racetracks to promote the contest and her book. The contest will receive promotion in the pages of Daily Racing Form and other industry trade publications, and in NTRA Moments-closed loop, two-minute promotional videos that air at NTRA-member tracks and are complemented by program ads.
Berns's appearances at NTRA-member tracks this summer include:
"Women make up a large percentage of our existing fan base, including the majority of our casual fan base," said Keith Chamblin, NTRA senior vice president--industry relations and marketing. "Research also indicates that viewership of televised horseracing skews female. They are an extremely important audience for our sport and this contest has proven to be very popular among both casual and core female fans."
"We received a tremendous number of responses last year, which really showed how passionate horseracing's female fans are," said Betsy Berns. "I'm looking forward to meeting and reading the essays of even more female fans this year."
Last year's Ultimate Female Fan contest was won by Gloria Fleming, an administrative assistant from Woodland Hills, Calif. Fleming won a trip for two to the 2001 Breeders' Cup World Thoroughbred Championships at Belmont Park in Elmont, N.Y.
Racetracks wishing to purchase copies of "Win, Place and Show: A Female Fan Guide to Thoroughbred Racing" at special promotional rates, or schedule an appearance by Betsy Berns, can contact Jamie Haydon at the NTRA, (859) 422-2649, or e-mail him at email@example.com. Consumers may purchase the book online at ntra.com and www.drf.com. The book is also available at bookstores nationwide and is distributed by National Book Networks.
The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championships consisting of eight races and $13 million in purses and awards, the Breeders' Cup Stakes Program and the Great State Challenge. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, www.ntra.com.
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