|Contacts: Eric Wing, NTRA (212) 907-9283
Leonard Lusky, Commemorative Derby Promotions (502) 419-7001
OFFICIALLY LICENSED WEB SITE, SECRETARIAT.COM, TO HONOR LEGENDARY THOROUGHBRED, BENEFIT INDUSTRY CAUSES
The legendary Secretariat, one of only 11 Triple Crown winners and considered by many the greatest Thoroughbred of all time, is the centerpiece of a new Web site, Secretariat.com, launched today by the Louisville-based Commemorative Derby Promotions, which will operate the site in conjunction with the National Thoroughbred Racing Association (NTRA).
Sanctioned by Penny Chenery, Secretariat's owner during his illustrious racing career, Secretariat.com is the only official online source for Secretariat information, photographs and an interactive fan exchange for the champion Thoroughbred, who was voted Horse of the Year as a two-year-old in 1972 and again in 1973 for his Triple Crown-winning campaign. Licensed collectible merchandise will be offered on both Secretariat.com and NTRA.com with a portion of all sales proceeds benefiting several charities and causes within the Thoroughbred community, including the Kentucky Horse Park Foundation and its Secretariat Bronze Fund.
"Sharing in Secretariat's legend has been one of the great honors of my life," Chenery said. "I am pleased that the power of his name can now do so much good for Thoroughbred racing by educating fans about valuable industry charities, assisting these groups by raising needed funds and creating further awareness of this beautiful sport."
"The Secretariat name carries with it an unparalleled allure that transcends the world of horseracing and cuts across every demographic," said Keith Chamblin, senior vice president-industry relations & marketing for the NTRA. "We are delighted to team up with Penny Chenery and Commemorative Derby Promotions not just on this new, must-visit Web site, but in offering an array of exciting new Secretariat-themed merchandise on NTRA.com that will support a number of wonderful causes."
Among the first items offered exclusively through the online stores at Secretariat.com and NTRA.com is Secretariat apparel by ROOTS(tm), manufacturer of the popular berets and other clothing worn by the U.S. and Canadian teams at the 2002 Winter Olympics. Other items scheduled for release include a Secretariat video, an official poster, and a Secretariat bobblehead doll-the first such collectible to depict a racehorse. New items will be introduced regularly, and a portion of all sales proceeds will benefit the charities supported by Secretariat.com.
The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championships consisting of eight races and $13 million in purses and awards, the Breeders' Cup Stakes Program and the Great State Challenge. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, NTRA.com.
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