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NTRA NOTES

Contact: Eric Wing, NTRA (212) 907-9283
Jeff Shapes, Conover-Tuttle (203) 249-9202

LONG JOHN SILVER'S TO SPONSOR BREEDERS' CUP WORLD THOROUGHBRED CHAMPIONSHIPS JUVENILE FILLIES RACE

Long John Silver's has become the newest title sponsor for the $13 million, eight-race Breeders' Cup World Thoroughbred Championships, the National Thoroughbred Racing Association (NTRA) and Breeders' Cup Limited announced today.

Under the terms of the sponsorship agreement, Long John Silver's will title the $1 million Long John Silver's Breeders' Cup Juvenile Fillies. The global seafood restaurant chain also will become the Official Quick Service Restaurant of the NTRA, as well as a presenting sponsor of the NTRA's 2002 Summer Racing Series on CBS.

In addition to these entitlements, Long John Silver's will receive:

  • Advertising on NBC's live telecast of the Breeders' Cup World Thoroughbred Championships and the Breeders' Cup Preview, the CBS Summer Racing Series, as well as print and Internet media;
  • On-track signage and hospitality at the Breeders' Cup World Thoroughbred Championships; and
  • Opportunities for national consumer promotions in conjunction with the NTRA.

Long John Silver's also will sponsor the newly re-branded weekly racing program, Long John Silver's Wire to Wire, presented by CITGO, which airs on ESPN. Long John Silver's Wire to Wire debuts Thursday, May 2 (see separate release). Long John Silver's advertises on NTRA-produced programming on ESPN and ESPN2, including the CITGO Road to the Kentucky Derby and the Road to the World Thoroughbred Championships series.

"Breeders' Cup is proud to welcome Long John Silver's to its roster of title sponsors and to expand the company's presence in Thoroughbred racing," said D.G. Van Clief, Jr., president of Breeders' Cup Limited. "Long John Silver's has been a strong supporter of our sport and this new alliance substantially extends and strengthens that bond."

"We are excited about our relationship with the NTRA through the Long John Silver's Breeders' Cup Juvenile Fillies and our sponsorship of Long John Silver's Wire to Wire. This is a natural extension of our three-year media and sponsorship relationship with Thoroughbred racing," said Kevin Armstrong, president and chief operating officer of Long John Silver's.

"Our customers are big fans of Thoroughbred racing," added Armstrong. "Our commitment to the Breeders' Cup, an international showcase for Thoroughbred racing, extends our tradition of aligning ourselves with the best in sports and entertainment." The 19th Breeders' Cup World Thoroughbred Championships is slated for Saturday, Oct. 26, 2002 at Arlington Park in Arlington Heights, Ill., a suburb of Chicago. The Long John Silver's Breeders' Cup Juvenile Fillies is a Grade I race for two-year-old fillies, which will be run this year at 1 1/8 miles.

Long John Silver's is America's largest quick-service seafood chain, with some 1,200 sites worldwide. In 1999, the company merged with A&W Restaurants, which resulted in the creation of Yorkshire Global Restaurants. The combined companies operate more than 2,270 restaurants in 47 states and 22 countries, with combined sales in excess of $1.1 billion. Tricon, Inc., parent company of Pizza Hut, KFC and Taco Bell, announced its acquisition of Yorkshire Global Restaurants in March 2002. The five brands will be united under a new name, Yum! Brands, Inc.

The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championships consisting of eight races and $13 million in purses and awards, the Breeders' Cup Stakes Program and the Great State Challenge. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, NTRA.com.

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Racing television schedule

 

 


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