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NTRA NOTES

Contact: Eric Wing (212) 907-9283

NTRA MARKETING SUMMIT, MARCH 10-12 IN LAS VEGAS

The National Thoroughbred Racing Association (NTRA) will kick off its fourth annual Marketing Summit on Sunday, March 10 at Treasure Island at The Mirage in Las Vegas. The three-day conference features presentations on advertising, marketing, promotions, public relations and new media. Representatives from some 75 tracks, racing organizations and other companies are expected to attend.

Topics include:

  • National consumer research
  • National co-op marketing program
  • 2002 advertising campaign
  • E-marketing/Internet
  • National consumer promotions
  • Breeders' Cup World Thoroughbred Championships marketing
  • Group events
  • Fan education/player development
  • Television
  • Public relations
  • Sponsorship
  • Group Purchasing

The Summit features presentations from outside marketing professionals, workshops on e-marketing and sponsorship, and a round-table discussion on reaching new customers through group events. The Summit's keynote speech-focusing on ambient media-will be delivered on March 11 by Wally Hayward, senior vice president of sports event planning for Starcom Worldwide, one of the nation's leading media services companies.

For registration information, call Amy Boccuzzi of the NTRA at (212) 907-9282.

The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championship consisting of eight races and $13 million in purses and awards, and the Breeders' Cup Stakes Program, both of which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, www.ntra.com, and at the Web site for the Breeders' Cup World Thoroughbred Championships, breederscup.com. Contact the NTRA at ntra@ntra.com.

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