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NTRA NOTES

Contact: Eric Wing (212) 907-9283

NTRA RACING EXPERIENCE RELAUNCHES FOR 2001

The National Thoroughbred Racing Association's (NTRA) mobile marketing tour, the NTRA Racing Experience, is on the road again in 2001. The interactive exhibit is staged in an area measuring 60 feet long and 12.5 feet high and brings racing to the fans through awareness, education and sampling. It features displays on the National Museum of Racing and Hall of Fame, the Triple Crown, Breeders' Cup, the AQHA, jockeys, owners, trainers, the Eclipse Awards and the Thoroughbred breed. An interactive wagering game and a fantasy, make-your-own-race-call attraction are also on board, all free of charge.

Launched last year at the Kentucky Derby, the NTRA Racing Experience enjoyed a very successful 2000. The exhibit hosted 104,000 on-board patrons-most under age 30-and garnered a total of 32.9 million impressions during its 111 stops last year. The 2000 tour covered many different events and markets and reached a diverse group of consumers.

The Experience made its 2001 debut on January 20 at the historic Alamo and Riverwalk in San Antonio, Tex., before heading across town to the National HBPA Convention. The NTRA Racing Experience now heads to Tampa, Fla., for the Community Festival Bud Bowl Fest (January 25-28) during Super Bowl week.

In addition, the NTRA announced recently that it has teamed up with the Sports Illustrated Campus Fest(r) to have the Experience appear at four college campuses and make a 12-day stop at Spring Break in Panama City, Fla.

"The NTRA Racing Experience is a treat for newcomers and existing fans, alike," said Keith Chamblin, the NTRA's vice president-industry and marketing. "It's hard to come away from it without a good feeling about horseracing, and it's exactly that type of exposure that will help grow the sport's fan base."

Here is the 2001 NTRA Racing Experience Winter Schedule:

Dates Event/Site Market Area
Jan. 20-22 Alamo/National HBPA Convention San Antonio, TX
Jan. 25-28 Super Bowl Bud Bowl Fest Tampa, FL
Feb. 2-3 Delta Downs Vinton, LA
Feb. 9-11 Equine Affaire Pomona, CA
Feb. 14-15 Cal-Polytechnic San Bernadino, CA
Feb. 21-22 U.C.-Irvine Los Angeles, CA
Feb. 23-25 Surfside Race Place Del Mar, CA
March 5-16 Spring Break Panama City, FL
March 28-29 University of North Florida Jacksonville, FL
April 6-8 Long Beach Grand Prix Long Beach, CA

For a complete 2001 routing schedule please go to the NTRA web site at ntra.com.

New on the Experience in 2001:

  • Improved registration/internet terminals at six on-board computers.
  • A new Kid's Corner which features the AQHA "Rising Star" CD, an interactive computer game that teaches children about horses and jockeys.
  • For more information about hosting the NTRA Racing Experience in your area, please contact Amy Boccuzzi of the NTRA at 212-907-9282.

    The NTRA is a broad-based coalition of Thoroughbred interests, which in addition to racetracks, includes owners, breeders, off-track betting organizations, trainers, jockeys, veterinarians and sales companies, among others. Through membership dues and funding from other horseracing interests, like the American Quarter Horse Association, the NTRA markets, advertises, promotes and televises Thoroughbred racing in North America. It also serves as a catalyst for industry-wide programs benefiting members in group purchasing, telecommunications and technology, consumer research and legislative initiatives. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com. Contact the NTRA at ntra@ntra.com.

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