Eric Wing (212) 907-9283
NTRA RACING EXPERIENCE RELAUNCHES FOR 2001
The National Thoroughbred Racing Association's (NTRA) mobile marketing tour, the NTRA Racing Experience, is on the road again in 2001. The interactive exhibit is staged in an area measuring 60 feet long and 12.5 feet high and brings racing to the fans through awareness, education and sampling. It features displays on the National Museum of Racing and Hall of Fame, the Triple Crown, Breeders' Cup, the AQHA, jockeys, owners, trainers, the Eclipse Awards and the Thoroughbred breed. An interactive wagering game and a fantasy, make-your-own-race-call attraction are also on board, all free of charge.
Launched last year at the Kentucky Derby, the NTRA Racing Experience enjoyed a very successful 2000. The exhibit hosted 104,000 on-board patrons-most under age 30-and garnered a total of 32.9 million impressions during its 111 stops last year. The 2000 tour covered many different events and markets and reached a diverse group of consumers.
The Experience made its 2001 debut on January 20 at the historic Alamo and Riverwalk in San Antonio, Tex., before heading across town to the National HBPA Convention. The NTRA Racing Experience now heads to Tampa, Fla., for the Community Festival Bud Bowl Fest (January 25-28) during Super Bowl week.
In addition, the NTRA announced recently that it has teamed up with the Sports Illustrated Campus Fest(r) to have the Experience appear at four college campuses and make a 12-day stop at Spring Break in Panama City, Fla.
"The NTRA Racing Experience is a treat for newcomers and existing fans, alike," said Keith Chamblin, the NTRA's vice president-industry and marketing. "It's hard to come away from it without a good feeling about horseracing, and it's exactly that type of exposure that will help grow the sport's fan base."
Here is the 2001 NTRA Racing Experience Winter Schedule:
||Alamo/National HBPA Convention
||San Antonio, TX
||Super Bowl Bud Bowl Fest
||San Bernadino, CA
||Los Angeles, CA
||Surfside Race Place
||Del Mar, CA
||Panama City, FL
||University of North Florida
||Long Beach Grand Prix
||Long Beach, CA
For a complete 2001 routing schedule please go to the NTRA web site at ntra.com.
New on the Experience in 2001:
For more information about hosting the NTRA Racing Experience in your area, please contact Amy Boccuzzi of the NTRA at 212-907-9282.
The NTRA is a broad-based coalition of Thoroughbred interests, which in
addition to racetracks, includes owners, breeders, off-track betting
organizations, trainers, jockeys, veterinarians and sales companies, among
others. Through membership dues and funding from other horseracing
interests, like the American Quarter Horse Association, the NTRA markets,
advertises, promotes and televises Thoroughbred racing in North America. It
also serves as a catalyst for industry-wide programs benefiting members in
group purchasing, telecommunications and technology, consumer research and
legislative initiatives. The NTRA has offices in Lexington, Ky., and New
York City. A compendium of NTRA press releases appears on the NTRA Web site,
ntra.com. Contact the NTRA at firstname.lastname@example.org.
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