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IMUS, FRANCESA TO WAGER $90,000 FOR CHARITY ON THE BREEDERS' CUP WORLD THOROUGHBRED CHAMPIONSHIPS
The National Thoroughbred Racing Association (NTRA) and Breeders' Cup Limited have announced a special promotion with Don Imus of the nationally-syndicated "Imus in the Morning" radio program in which Imus and his designated handicapper, Mike Francesa, will wager $90,000 on the Breeders' Cup World Thoroughbred Championships, October 27, at Belmont Park in Elmont, N.Y. Francesa is a popular sportstalk host at the "Imus in the Morning" flagship station, WFAN.
Imus and Francesa will wager $10,000 on each of the eight Breeders' Cup races on October 27 and also bet $10,000 on the Ultra Pick 6, a wager with a guaranteed $3 million pool that requires selecting the winners of six consecutive races, culminating with the $4 million Breeders' Cup Classic. All monies from winning wagers will be split between The Imus Ranch and the NTRA Charities-New York Heroes Fund. The NTRA is guaranteeing a minimum donation of $50,000, regardless of the outcome of the "Imus in the Morning" wagers.
The Imus Ranch in Reader's Digest, N.M., allows children with cancer and siblings of children who were victims of Sudden Infant Death Syndrome to experience life on a working cattle ranch. The NTRA Charities-New York Heroes Fund is a special fund established by the NTRA, the New York Racing Association (NYRA) and Breeders' Cup Limited to assist the children and spouses of firefighters, police officers, emergency workers and other victims who lost their lives as a result of the terrorist attacks on September 11. The NTRA Charities-New York Heroes Fund has raised over $2.5 million to date.
Earlier this year, NYRA and the NTRA combined with Imus and Francesa on a Triple Crown promotion that netted over $70,000 for The Imus Ranch thanks, in part, to winning wagers on Point Given in the Preakness and Belmont Stakes.
"We're delighted to once again team up with the Don Imus, Mike Francesa and everyone connected with the 'Imus in the Morning' program," said Keith Chamblin, senior vice president-marketing & industry relations for the NTRA. "Their involvement will help drive attention to the World Thoroughbred Championships and also support two excellent causes."
The "Imus in the Morning" radio program, syndicated nationally by Westwood One, is heard in more than 90 markets, including eight out of the top 10 radio markets, and reaches an estimated 15 million listeners. It is also simulcast on the MSNBC cable television network.
WFAN, the flagship station for the "Imus in the Morning" program, is owned and operated by Infinity Broadcasting New York, a wholly owned subsidiary of Viacom.
The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of Thoroughbred racing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, racing's year-end Championship consisting of eight races and $13 million in purses and awards, and the Breeders' Cup National Stakes Program, which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, www.ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at email@example.com.
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