Eric Wing (917) 930-9772
NTRA RACING EXPERIENCE TO VISIT COLLEGES ACROSS THE U.S. AS PART OF SPORTS ILLUSTRATED CAMPUS FEST(r)
The National Thoroughbred Racing Association (NTRA) has announced that, starting in mid-January, the NTRA Racing Experience, an interactive mobile marketing exhibit that brings racing to the fans in an area measuring 60 feet long and 12.5 feet high, will tour several college campuses from coast to coast as part of the Sports Illustrated Campus Fest(r).
The largest touring event in the history of college marketing, the Sports Illustrated Campus Fest(r) is a 25,000 square-foot attraction that offers fun, prizes and sweepstakes to all who visit its central, high traffic campus locations. It is staffed by a minimum of 25 young, professional models who are specifically trained in college event marketing. Stops are selected based on a variety of factors including school size and on-campus location. In addition to its on-campus stops, the Sports Illustrated Campus Fest(r) will also make a 10-day stop in Panama City, Fla., for Spring Break 2001.
"The Sports Illustrated Campus Fest(r) represents a unique opportunity for us to expose racing to a sports-oriented demographic that, on average, is far younger than that at most racetracks or industry events," said Keith Chamblin, the NTRA's vice president-industry relations and marketing. "The NTRA Racing Experience welcomed more than 100,000 people on board in 2000 and we look forward to Campus Fest as an important component of the truck's extensive 2001 schedule."
The complete list of stops the NTRA Racing Experience will be making as part of the Sports Illustrated Campus Fest(r) is as follows:
||San Bernadino, CA
||Los Angeles, CA
||Panama City, FL
||University of North Florida
||Montclair State University
The NTRA is a broad-based coalition of Thoroughbred interests, which in
addition to racetracks, includes owners, breeders, off-track betting
organizations, trainers, jockeys, veterinarians and sales companies, among
others. Through membership dues and funding from other horseracing
interests, like the American Quarter Horse Association, the NTRA markets,
advertises, promotes and televises Thoroughbred racing in North America. It
also serves as a catalyst for industry-wide programs benefiting members in
group purchasing, telecommunications and technology, consumer research and
legislative initiatives. The NTRA has offices in Lexington, Ky., and New
York City. A compendium of NTRA press releases appears on the NTRA Web site,
ntra.com. Contact the NTRA at firstname.lastname@example.org.
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