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NTRA PROMOTES KEITH CHAMBLIN TO SENIOR VICE PRESIDENT-MARKETING AND INDUSTRY RELATIONS
Ben Haggin Named Vice President-Member Relations; Damon Thayer's Marketing Duties Expanded
The National Thoroughbred Racing Association (NTRA) today announced the promotion of Keith Chamblin to senior vice president-marketing and industry relations, and of Ben Haggin to vice president-member relations. Chamblin previously served as vice president of marketing and industry relations, while Haggin was director of horsemen's relations.
Chamblin joined the NTRA in April 1999 and has been responsible for a series of successful marketing initiatives, including the $1 million Mystery Mutuel Voucher promotions, a national e-newsletter and the annual NTRA Marketing Summit. He also played a pivotal role in the creation of the NTRA's new ESPN tune-in campaign starring ESPN personality Kenny Mayne. Chamblin previously has held marketing positions at Remington Park and Hollywood Park.
Ben Haggin has been active in the Thoroughbred business for 14 years, working primarily in California and Kentucky, with stints at Mill Ridge Farm, Hollywood Park, Del Mar, Fairplex, Oak Tree at Santa Anita, the Ron McAnally Racing Stable and Equibase Company. He also spent one year in London as an equine insurance broker at Lloyd's of London. Haggin joined the NTRA in May 1998, and has served in various capacities in NTRA membership development programs.
The NTRA also announced that Damon Thayer's marketing role will be expanded, as reflected in his new title of vice president-Breeders' Cup and event marketing. Thayer previously served as vice president of Breeders' Cup marketing. Thayer, while continuing his Breeders' Cup responsibilities, will add marketing duties in connection with other NTRA events and properties. Before joining the Breeders' Cup in 1999, Thayer served in marketing and communications positions for Turfway Park, the Maryland Jockey Club and Thistledown Racetrack.
"We are pleased to recognize the contributions and increased responsibilities of Keith Chamblin, Ben Haggin and Damon Thayer," said NTRA Commissioner Tim Smith. "Now that we have joined operationally with Breeders' Cup, their expertise in industry matters and horsemen's relations will be invaluable as we expand our marketing and television programs, as well as member services."
These personnel announcements follow the NTRA's recent appointment of veteran sports marketer Chip Campbell as Senior Vice president-Media and Sponsorship. Campbell's diverse background includes work for the PGA TOUR, World Cup Soccer, the 1996 Atlanta Olympic Games and leading sponsors including IBM, Fed Ex, Coco-Cola, MCI and Nabisco. Campbell will be based in the NTRA's New York City office, while Chamblin, Haggin and Thayer will continue to be based at the organization's Lexington, Ky., headquarters.
The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing awareness of Thoroughbred racing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championships consisting of eight races and $13 million in purses and awards, and the Breeders' Cup National Stakes Program, both of which are funded by the industry's owners and breeders. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship, breederscup.com. Contact the NTRA at firstname.lastname@example.org.
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