JOCKEY CLUB NOTES
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Golin/Harris International (212) 697-9191
BESSEMER DONATING TELEVISION TIME TO EQUINE CHARITIES
New York, August 2, 2001 -- Bessemer Trust Company N.A. has announced that it will donate approximately 30 spots of national television time to three equine related charities. The availability of the television spots represents a portion of Bessemer's recently announced sponsorship of the Breeders' Cup World Thoroughbred Championships.
Beneficiaries of this portion of Bessemer's television time will be the Grayson-Jockey Club Research Foundation, the Thoroughbred Retirement Foundation, and the North American Riding for the Handicapped Association.
The television spots will appear on CBS, ESPN, and ESPN 2 between now and October 2001.
Grayson-Jockey Club provides funding for scientific/veterinary research specifically aimed at improving the health and safety of horses and has contributed some $9 million to more than two dozen universities in the last two decades.
The Thoroughbred Retirement Foundation operates a network of facilities to care for and arrange for adoption of retired race horses.
The North American Riding for the Handicapped Association reverses the theme of people helping horses. In this organization, horses help people, providing stimulating and joyful activities for children whose physical conditions preclude participation in many sports and games.
"Bessemer Trust is pleased to extend an opportunity for these important charities to explain their services to the public," said Frank E. Helsom, President and Chief Executive Officer of Bessemer. "No one loves animals more than horse owners, and we hope those who see these public service announcements will give their financial support to the organizations whose sole purpose is helping the horse. Likewise, support for the handicapped riding effort represents a unique way to capitalize on the timeless bond between horse and mankind."
"We are most appreciative that Bessemer is generously providing a level of public exposure that none of the charities could afford to acquire otherwise," said Edward L. Bowen, president of Grayson-Jockey Club. "Our Foundation is proud to be included with these other highly respected organizations."
"Reaching the masses through television with the good news about retired race horses and the rehabilitative work that defines the Thoroughbred Retirement Foundation is very exciting to us," said Diana Pikulski, executive director of the TRF. "Until we received this opportunity, it seemed we would never have that chance."
"The North America Riding for the Handicapped Association is grateful that Bessemer Trust recognizes the work we accomplish and is helping present our message to a national television audience," said Roxanne Ayala, NARHA Director of Marketing and Membership. "In its 32-year history, NARHA has helped individuals with disabilities discover the challenge and joy of interacting with our noble friend, the horse."
About Bessemer Trust
Bessemer Trust Company was founded 94 years ago by members of the Phipps family, which remains prominent in Thoroughbred racing and breeding. Bessemer is a unique wealth management and investment advisory firm that has provided wealth management solutions to high-net-worth individuals and select institutions. The firm supervises assets in excess of $40 billion, and provides a wide range of services including asset management, tax and estate planning, fiduciary counseling, family business planning, and targeted philanthropy. Headquartered in New York City, Bessemer also services clients from offices in Palm Beach, Miami, and Naples FL; San Francisco, Menlo Park and Los Angeles, CA; Washington, D.C.; Chicago, IL; Atlanta, GA; Dallas, TX; Woodbridge, NJ; London, England; and the Cayman Islands. For more information on Bessemer Trust Company, please visit www.bessemer.com.
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