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BREEDERS' CUP NOTES
|Contact: Jim Gluckson 212-907-9284
Dan Leary 847-385-7754
CHICAGO SKYLINE FEATURED IN 2002 BREEDERS' CUP WORLD THOROUGHBRED CHAMPIONSHIPS LOGO
Elements from Chicago's world-famous skyline take center stage with the unveiling of the 2002 Breeders' Cup World Thoroughbred Championships logo according to the Breeders Cup Limited and the National Thoroughbred Racing Association (NTRA). The 19th Breeders' Cup World Thoroughbred Championships is slated for its first Midwestern appearance when it is held at Arlington Park in Arlington Heights, Ill., on Saturday, October 26.
"The event logo combines the international stature of Chicago with the branding of the World Thoroughbred Championships, a global sporting event in a great sports town," said D.G. Van Clief, Jr., president of Breeders' Cup Ltd., and vice chairman of the NTRA. "We look forward to displaying the logo widely throughout Chicago and to our international outlets."
The official event logo, created by New York-based Phoenix Design Works, features a silhouette rendition of the Chicago skyline, including some of the city's most famous landmarks, like the Sears Tower and the John Hancock Building. The skyline is set above a modified version of the Breeders' Cup World Thoroughbred Championships mark and is supported by the bannered words "Arlington Park 2002."
The Breeders' Cup, which is being run in Chicago for the first time, consists of eight championship races with purses and awards totaling $13 million. The world's best horses will compete at Arlington Park and before a nationally televised audience on NBC.
The event logo will appear in Breeders' Cup advertising, promotions and on officially licensed clothing and merchandise sold across the country. The logo will also appear on the NTRA website and utilized by North American and other international media organizations to complement coverage of the World Thoroughbred Championships.
The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also conduct the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end Championships consisting of eight races and $13 million in purses and awards, the Breeders' Cup Stakes Program and the Great State Challenge. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, NTRA.com.
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