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PEPSI FAMILY DAY AT ARLINGTON PARK RETURNS FOR 2004 SEASON

Popular Sunday Promotion Includes Weekly Themes

ARLINGTON HEIGHTS, Ill. (April 19, 2004) -- One of the best ways for a family to spend a Sunday afternoon together is at Arlington Park. Every Sunday from May 16 through Sept. 19 is a Pepsi Family Day presented by the Daily Herald, which returns in 2004 with a special theme each week that the entire family can enjoy.

"Every Pepsi Family Day will have a fun theme each week in addition to the popular children's activities like pony rides, petting zoo and crafts," said Keith Darby, senior director of marketing and sales for Arlington Park.

Luaus, Mardi Gras, On The Farm, Carnival, Sports Announcing and Circus theme days are just a few of the great ways that Mom and Dad can spend time with the kids. In addition, all the favorite Family Day staples from years past -- pony rides, petting zoo and face painters -- are back.

Also on Sundays, the children can sign up and participate in Arlington Park's Junior Jockey Club, which is open to kids 12 and under. The Junior Jockey Club, which is free to join, educates children about Arlington Park and horse racing through hands-on activities and giveaways. Members receive a free monthly newsletter highlighting club activities, horse terminology and upcoming events.

Junior Jockey Club events are held on Pepsi Family Day Sundays. Some events require pre-registration on the Junior Jockey Club hotline - (847) 870-6614.

The entire theme schedule for Pepsi Family Day follows:

Date Theme
May 16 Circus
May 23 Health & Safety
May 30 Stallion Story Acting
June 6 Sports Announcing
June 13 On the Farm
June 20 Father's Day
June 27 Luau
July 4 Fourth of July
July 11 Talking to Animals
July 18 Fiesta in the Park
July 25 Christmas in July
Aug. 1 Treasure Quest
Aug. 8 Mardi Gras
Aug. 15 Family Fun Sports
Aug. 22 Horse History
Aug. 29 Science
Sept. 5 Cowboys & Horses
Sept. 12 Back to School
Sept. 19 Picture This

For more details on individual Pepsi Family Day themes, check the online calendar at http://www.arlingtonpark.com/visit/calendar.

Arlington Park, the Chicago area's premier Thoroughbred racetrack located in Arlington Heights, Ill., will run a 96-day meet in 2004 from Friday, May 14 through Sunday, Sept. 19. Arlington Park, whose parent company is Churchill Downs Incorporated (Nasdaq: CHDN), also operates eight off-track, simulcast-wagering facilities: Trackside Arlington Park (Arlington Heights), Trackside Quad City Downs (East Moline), Trackside Chicago, Trackside McHenry, Trackside Rockford, Trackside South Beloit, Trackside Waukegan and Longshots featuring Trackside OTB in South Elgin. Information on Arlington Park can be found online at www.arlingtonpark.com.