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ARLINGTON PARK

Arlington Park news release
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ARLINGTON NAMES DENISE LARSON DIRECTOR OF GUEST SERVICES

ARLINGTON HEIGHTS, Ill. (Jan. 28, 2004) -- Arlington Park President Cliff Goodrich announced Wednesday that Denise Larson has been named the track's director of guest services. Larson will report directly to Arlington Park Vice President of Operations Ted Nicholson.

"We are extremely fortunate to be able to add someone with Denise's vast experience in customer service to the Arlington team," said Nicholson. "She will work both internally with our staff, and externally with our guests and clients to ensure that Arlington Park continues to have the best customer service at any entertainment venue in the world."

In her new role, Larson will direct and manage Arlington Park's guest services department with a focus on all aspects of customer relationships and service levels. In addition, she will work closely with all other track departments on programs directed toward guest satisfaction.

Her duties will include on-going customer service training with Arlington employees as well as direct interaction with customers at the track during the live meet and at Trackside OTBs year-round.

Larson joins Arlington Park with an extensive background in client relationship management, team/staff development and sales. Most recently, she served as Client Services and Project Manager for Data Return, LLC an international hosting and application services company with U.S. headquarters located in Irving, Texas. Prior to that, Larson worked for Chicago-based divine, Inc. as Program/Channel Manager for that enterprise software solutions and services corporation.

During her career, Larson has worked closely with major companies like Avaya, Canon USA, Dell Europe, eBay, Eastman Kodak and Quaker Oats.

Larson lives with her husband Roger and son Jordan in Palatine, Ill.

Arlington Park, the Chicago area's premier Thoroughbred racetrack located in Arlington Heights, Ill., will run a 96-day meet in 2004 from Friday, May 14 through Sunday, Sept. 19. Arlington Park, whose parent company is Churchill Downs Incorporated (Nasdaq: CHDN), also operates seven off-track, simulcast-wagering facilities: Trackside Arlington Park (Arlington Heights), Trackside Quad City Downs (East Moline), Trackside Chicago, Trackside McHenry, Trackside Rockford, Trackside Waukegan and Longshots featuring Trackside OTB in South Elgin. Information on Arlington Park can be found online at www.arlingtonpark.com.

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