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Contact: David Zenner
ARLINGTON PARK UNVEILS REDESIGNED WEB SITE FOR 2008 SEASON
ARLINGTON HEIGHTS, Ill. (April 2, 2008) – With the opening of Arlington Park’s 2008 season on Friday, May 2, exactly one month away, Arlington’s official Web site is keeping pace with a new look and expanded features for the 2008 season. The redesigned Web site is available at www.arlingtonpark.com.
Highlighting the new features of the Web site, for the first time guests can purchase reserved seats and discounted general admission tickets online in advance of their visit to Arlington. Serious players and casual fans alike will find an expanded information archive divided into four convenient categories based on the visitor’s preference – “Visit Us” for out-of-town guests or newer fans, “Racing” for on-track information, “Top Stories” for the latest news, and “Horsemen” for condition books, claims, workout times and much more. The site is easily navigated between sections using tabs at the top of each page. The site’s home page “remembers” which category the user last visited and will make that page the user’s preferred homepage.
The new www.arlingtonpark.com also includes expanded video features designed to complement daily news and on-track activity, as well as exclusive analysis videos, interviews, and links to an online race replay archive at www.youtube.com/cdi. Content from www.brisnet.com has also been integrated into Arlington’s “virtual tote board,” which allows up-to-the-minute racing information. At the heart of the redesign is a clean, fresh look that presents Arlington’s news and racing information in an easy-to-read fashion, and includes hundreds of images from the track’s vast photography archives.
“The new www.arlingtonpark.com Web site allows us to expand our relationship with fans well beyond the physical boundaries of the track while dramatically improving the quality of information available to the serious handicapper and the general sporting enthusiast alike,” said Arlington Park President Roy Arnold. “Replays from youtube.com, tickets online, online blogs, in-depth racing information – it’s all there.”
“We’re delighted to offer this redesigned Web site to Arlington Park fans just in time for the 2008 racing season,” said Jeremy Borseth, senior director of channel services and Internet operations for Churchill Downs Incorporated. “Arlingtonpark.com has always been a huge information repository and an excellent online resource, so we’ve focused on giving our visitors an outstanding experience through a fresh new design that allows for easier navigation and a smooth, user-friendly online experience. We hope that our fans will take some time to explore the new offerings on the site.”
Other new features on the redesigned www.arlingtonpark.com include a special area dedicated to simulcasting information, an expanded events calendar, blogs, and new “QuickLinks” technology, which enables a visitor to create a list of his or her own favorite pages, bookmark-style, on the homepage of the Arlington Park Web site itself. The site’s home page also “remembers” what content a visitor has recently looked at and will automatically present similar content upon subsequent visits to the Web site. New sections will debut in the coming weeks, including social networking links, widgets, mobile features, and the ability for visitors to share handicapping information and wagering tips.
Arlington Park – the Chicago area’s premier Thoroughbred racetrack located in Arlington Heights, Ill. – will run a 96-day meet in 2008 from Friday, May 2 through Sunday, Sept. 21. Arlington Park, whose parent company is Churchill Downs Incorporated (Nasdaq: CHDN), also operates 11 off-track, simulcast-wagering facilities: Trackside Arlington Park (Arlington Heights), Trackside Chicago, Trackside Quad City Downs (East Moline), Trackside Rockford, Trackside Waukegan, Fat Sam’s Bar & Grill featuring Trackside OTB in Lockport, Lucky’s featuring Trackside OTB in South Elgin, Nicolino’s featuring Trackside OTB in McHenry, The Inferno featuring Trackside OTB in South Beloit, Rookies featuring Trackside OTB in Homewood and Salerno-Pincente Ristorante featuring Trackside OTB in Hodgkins. Information on Arlington Park can be found online at www.arlingtonpark.com.
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