|CDSN news release
Contact: Contact: Julie Koenig Loignon (502) 636-4502
CHURCHILL DOWNS SIMULCAST NETWORK INTRODUCES "BIG TICKET" WEEKENDS
Drawings for $100,000 in Cash Prizes Begin Saturday, June 30
LOUISVILLE, Ky. (June 28, 2001) -- The Churchill Downs Simulcast Network ("CDSN") will introduce this weekend a promotion that rewards racing fans simply for wagering on CDSN racing.
The CDSN "Big Ticket" Weekends promotion will randomly award $10,000 to one on-track or simulcast customer nationwide who made a winning wager on CDSN racetracks conducting Thoroughbred race meets (Churchill Downs, Arlington Park, Calder Race Course, Ellis Park and Hollywood Park). The promotion will take place each Saturday and Sunday between June 30 and July 29, 2001, and will be offered at participating racetracks and off-track betting ("OTB") facilities throughout the country. Each wager placed on a CDSN race represents another opportunity to win. Up to $100,000 will be awarded throughout the promotion.
"We are delighted to offer this exciting promotion as an incentive to our customers to watch and wager on CDSN," said Andrew G. Skehan, senior vice president, sales and marketing, for Churchill Downs Incorporated. "CDSN offers exceptional Thoroughbred racing from some of the most prestigious racetracks in the country, and we want to encourage race fans to sample the outstanding racing product available through our simulcast network.
"Through CDSN 'Big Ticket' Weekends, on-track and simulcast customers who place a winning wager on a Thoroughbred race from Churchill Downs, Arlington Park, Calder Race Course, Ellis Park and Hollywood Park have the opportunity to win $10,000 each Saturday and Sunday over the next five weekends. It's thrilling to think that a $2 wager could translate into a $10,000 prize for one of our customers," he added.
Customers can determine if they are a winner by watching the CDSN racetrack signals. When the selected winning race starts, a special "'Big Ticket'- $10,000 winner" logo will flash to announce the winning race. The randomly selected winning race will not be announced in advance and could be any CDSN Thoroughbred race on each day of the promotion.
To be a winner, customers must have placed a winning wager on the selected race. After the selected race, each of the CDSN racetrack signals will display the chosen winning CDSN track and race. After the race is official, all CDSN signals will display the winning wager pool to let customers know the type of the winning wager. Finally, each of the signals will display the winning location to let customers nationwide know at which racetrack or OTB the winning customer placed the wager.
The CDSN "Big Ticket" Weekends promotion will be available at participating U.S. locations only. Winners need not be present to win the $10,000 prize. No purchase is necessary to enter (see official rules for details). A complete list of official CDSN "Big Ticket" Weekend rules can be found on the Internet at www.kentuckyderby.com. Written requests for rules can be sent to Churchill Downs Incorporated, 700 Central Avenue, Louisville, Kentucky, 40208, Attn: CDSN Marketing.
Churchill Downs Incorporated - headquartered in Louisville, Ky. - is one of the world's leading horse racing companies. Its flagship operation, Churchill Downs, is home of the Kentucky Derby and will host the race's 128th running on May 4, 2002. The Company owns additional racetracks in Kentucky, Illinois, California and Florida and has interests in a pari-mutuel operation in Indiana as well as various racing services companies. CDI trades on the Nasdaq National Market under the symbol CHDN and can be found on the Internet at www.churchilldownsincorporated.com.
CDSN, the product content provider of Churchill Downs Incorporated (CDI) (Nasdaq: CHDN), presents more than 680 racing programs from CDI's six racetracks to wagering outlets worldwide. CDSN offers racing products from Churchill Downs, Arlington Park, Hollywood Park, Calder Race Course, Hoosier Park at Anderson and Ellis Park. CDSN is designed to drive simulcast wagering by providing a superior product and generating top-of-the-mind awareness of CDI's products.
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